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Cause and Effect

Cause and Effect

Transparent terms. Clear billing. Simple cancellation. Please read these Terms carefully before accessing, purchasing, or using our Services.

Effective Date: July 25, 2026
Last Updated: July 25, 2026

These Terms and Conditions (“Terms”) govern your access to and use of the websites, mobile applications, portals, software, artificial-intelligence services, managed services, and related products and services offered by The Cause and Effect App LLC, including the Cause & Effect App and Effect AI (collectively, the “Services”).

The Cause and Effect App LLC (“Company,” “Cause & Effect,” “we,” “us,” or “our”) is located at 456 Broadway, Floor 5, New York, NY 10013-5800, United States.

By accessing or using the Services, creating an account, submitting an order, or purchasing a subscription, you agree to these Terms and our Privacy Policy. If you use the Services for a business, school, institution, or other organization, you represent that you have authority to bind that organization, and “you” includes that organization.

If you do not agree to these Terms, do not access, purchase, or use the Services.

Important Effect AI Billing Summary

The following summary is part of these Terms:

  • Starter Plan: $249 USD one-time setup fee. The first monthly service period is free. Beginning on the renewal date shown at checkout and in your order confirmation, the plan automatically renews at $99 USD per month until canceled.
  • Professional Plan: $299 USD one-time setup fee. The first monthly service period is free. Beginning on the renewal date shown at checkout and in your order confirmation, the plan automatically renews at $199 USD per month until canceled.
  • Automatic renewal: By purchasing an Effect AI subscription, you expressly authorize The Cause and Effect App LLC and its payment processor to charge your selected payment method on each scheduled renewal date until you cancel.
  • Cancellation: You may cancel at any time before your next renewal through the subscription section of your online account, where available, or by emailing support@causeandeffectapp.com or info@causeandeffectapp.com. We will not require you to call or complete a retention conversation to cancel.
  • Free first month: If you cancel before the first paid renewal date, no monthly subscription charge will be made. The setup-fee rules below still apply.
  • Setup fee: The Effect AI setup fee becomes non-refundable once onboarding begins.
  • Recurring charges: After a recurring charge has been processed, it is non-refundable and will not be prorated, except for a verified duplicate or incorrect charge or where a refund is required by applicable law.

Please review the full billing, cancellation, and refund provisions below.

1. Company and Contact Information

Legal entity: The Cause and Effect App LLC
Business address: 456 Broadway, Floor 5, New York, NY 10013-5800, United States
Telephone: +1 (315) 547-6297
Primary support: support@causeandeffectapp.com
General support: info@causeandeffectapp.com
Website: https://causeandeffectapp.com/

2. Eligibility and Authority

You must be at least 18 years old, or the age of legal majority where you live, to create a purchasing account or enter into a paid agreement with us.

The Cause & Effect App may include parent, child, individual, school, and institutional experiences. A child or minor may use a child-facing portion of the Services only under the direction and authorization of a parent, legal guardian, school, or other legally authorized adult or institution. A minor may not independently purchase a subscription or accept these Terms.

If you use the Services on behalf of a business, school, institution, or other organization, you represent and warrant that:

  1. you have authority to accept these Terms for that organization;
  2. the organization will comply with these Terms; and
  3. you have obtained all permissions and consents required to provide information to and use the Services.

3. Description of the Services

3.1 Cause & Effect App

The Cause & Effect App provides tools that may support tasks, habits, rewards, progress tracking, family routines, personal productivity, and school or institutional programs. Features may vary by device, account type, location, subscription, and platform.

The Services are tools for support and organization. They do not replace parental judgment, educational judgment, medical care, mental-health care, or other professional advice.

3.2 Effect AI

Effect AI is a managed AI-enabled sales, support, communication, and workflow service. Depending on the plan and agreed implementation, it may include website chat, lead capture, appointment support, payment or notification workflows, knowledge-base configuration, business-intake tools, integrations, and related managed services.

Effect AI may depend on information, approvals, access, content, and technical cooperation supplied by you. Delays in providing requested materials or access may delay onboarding or launch.

We do not guarantee any specific number of leads, appointments, sales, conversions, revenue, cost savings, response accuracy, uptime, or other business result.

3.3 School and Institutional Services

School or institutional Services may be governed by an order form, proposal, statement of work, data-processing agreement, or other written agreement. If a signed written agreement expressly conflicts with these Terms, that signed agreement controls only to the extent of the conflict.

4. Accounts and Account Security

You agree to provide accurate, current, and complete information and to keep it updated. You are responsible for:

  • safeguarding usernames, passwords, administrative access, and connected accounts;
  • all activity conducted through your account by persons you authorize;
  • promptly notifying us of suspected unauthorized access; and
  • ensuring that account users comply with these Terms.

You may not share account credentials with unauthorized persons, impersonate another person or organization, or create an account using false or misleading information.

5. Your Responsibilities

You are responsible for the information, instructions, content, business rules, products, services, claims, and materials you provide through or for use with the Services.

You represent and warrant that you have all rights, permissions, notices, and consents necessary for us to process that material and provide the Services. This includes responsibility for:

  • obtaining appropriate consent before collecting or using information from customers, website visitors, employees, students, parents, or other persons;
  • providing legally required privacy notices for your own business or institution;
  • ensuring the accuracy and legality of claims made through an Effect AI implementation;
  • reviewing AI-generated responses, workflows, and actions as appropriate;
  • configuring suitable human review and escalation; and
  • complying with laws applicable to your industry and location.

6. Orders, Pricing, Payment, and Taxes

Prices and plan features are those displayed at checkout or stated in an applicable written order at the time of purchase. Unless otherwise stated, prices are in United States dollars.

By submitting an order, you authorize us and our payment processor to charge the selected payment method for the amounts and according to the schedule disclosed before purchase. Payment processing may be provided by third parties, including PayPal or an app marketplace, and may also be subject to that provider’s terms.

You are responsible for applicable sales, use, value-added, withholding, or similar taxes, except taxes imposed on our net income. If a payment fails, we may retry the payment as permitted by the payment processor, request an updated payment method, suspend paid features, or terminate the affected subscription.

We may correct genuine pricing or billing errors. If a correction would increase an amount you already agreed to pay, we will obtain any consent required by applicable law before charging the increased amount.

7. Effect AI Setup, Onboarding, and Setup-Fee Refunds

Effect AI requires managed setup and onboarding. Onboarding begins upon the earliest of the following:

  1. you submit or begin completing the Effect AI business-intake process;
  2. an onboarding or implementation meeting is held;
  3. you provide or are asked to provide website, domain, platform, business-content, integration, or account access for implementation;
  4. we begin technical configuration, workflow mapping, knowledge-base preparation, customization, or integration work; or
  5. we notify you in writing that onboarding work has started.

The Effect AI setup fee is refundable if we receive and confirm your cancellation before onboarding begins. Once onboarding begins, the setup fee becomes non-refundable because implementation resources and work have been committed.

Canceling the monthly subscription does not reverse or refund a setup fee that has become non-refundable.

8. Effect AI Subscription and Automatic Renewal

8.1 Starter Plan

The Starter Plan currently includes:

  • a $249 USD one-time setup fee due at purchase;
  • the first monthly service period at no charge; and
  • automatic monthly renewal at $99 USD per month, beginning on the renewal date disclosed at checkout and in the order confirmation.

8.2 Professional Plan

The Professional Plan currently includes:

  • a $299 USD one-time setup fee due at purchase;
  • the first monthly service period at no charge; and
  • automatic monthly renewal at $199 USD per month, beginning on the renewal date disclosed at checkout and in the order confirmation.

8.3 Renewal Authorization

Effect AI subscriptions continue month to month until canceled. By purchasing a subscription, you expressly consent to recurring billing and authorize The Cause and Effect App LLC and its payment processor to charge your selected payment method on each scheduled renewal date.

There is no minimum monthly commitment unless a different minimum term is clearly stated in a signed order or disclosed and accepted before purchase.

After purchase, we will provide an order or subscription acknowledgment that states the plan, amount, billing frequency, first paid renewal date, and cancellation method. We will also provide renewal or material-change notices when required by applicable law.

8.4 Price Changes

We may change subscription pricing prospectively. We will provide advance notice of a material price change as required by applicable law. A price change will not retroactively alter a completed charge. Where applicable law requires affirmative consent to a higher recurring price, we will obtain that consent before charging the higher amount or provide the cancellation and refund rights required by law.

9. Canceling Effect AI

You may cancel an Effect AI subscription at any time:

  1. through My Account → Subscriptions on our website, where available; or
  2. by emailing support@causeandeffectapp.com or info@causeandeffectapp.com with the subject line “Cancellation Request” and including the customer name, account email, and order or subscription number, if available.

We will use the time your valid cancellation request is submitted—not the time we later read or process it—to determine whether it was received before a renewal. We will acknowledge and process cancellation without imposing an unnecessary telephone call, retention conversation, or unreasonable delay.

To prevent the next charge, cancel before the renewal date and time shown in your subscription account or order confirmation.

If you cancel:

  • during the free first monthly period and before the first paid renewal, no monthly subscription charge will be made;
  • during a paid monthly period, cancellation stops future renewals and the service ordinarily remains available through the end of the already-paid period; and
  • after a renewal charge has already been processed, that charge is governed by Section 10 below.

We may end access sooner if you request immediate termination, violate these Terms, create a security or legal risk, or fail to pay an amount due.

10. Effect AI Refund Policy

10.1 Setup Fees

The Effect AI setup fee is refundable only when cancellation is received before onboarding begins, as defined in Section 7. Once onboarding begins, the setup fee is non-refundable.

10.2 Monthly Subscription Charges

Recurring monthly charges are non-refundable and are not prorated for a partially used billing period, except:

  • when we verify that a charge was duplicated or processed incorrectly;
  • when a refund is required by applicable law; or
  • when we expressly agree in writing that a refund is appropriate.

To report a suspected duplicate or incorrect charge, email support@causeandeffectapp.com or info@causeandeffectapp.com promptly with the account email, order or subscription number, charge date, amount, and a description of the issue. Approved refunds will ordinarily be returned to the original payment method. Processing time may depend on the payment provider or financial institution.

Nothing in these Terms limits a non-waivable refund or cancellation right provided by applicable law.

11. School and Institutional Refund Policy

Unless a signed order states otherwise, the standard school subscription is $7,000 USD per year for up to 200 students, plus a one-time setup fee beginning at $250 USD.

For school customers:

  • the one-time setup or implementation fee is non-refundable;
  • the initial annual subscription fee may be canceled and refunded if a written refund request is received within 14 calendar days after the initial subscription payment;
  • after that 14-day period, the subscription fee is non-refundable except where required by applicable law; and
  • renewal, non-renewal, and any additional student or service charges are governed by the applicable order form or signed agreement.

Refund requests must be sent to support@causeandeffectapp.com or info@causeandeffectapp.com and include the school or institution name, purchaser’s name, account email, order or invoice number, payment date, and reason for the request.

12. App-Marketplace Purchases

If you purchase a subscription or other paid feature through Apple’s App Store, Google Play, or another third-party marketplace, that marketplace may be the merchant of record and may control billing, cancellation, and refund processing.

You must manage marketplace subscriptions through the applicable marketplace account and follow that marketplace’s refund procedure. We cannot directly issue a refund for a charge controlled exclusively by a marketplace, but we may provide reasonable supporting information.

13. Acceptable Use

You may not use the Services to:

  • violate any law, regulation, court order, or legally binding obligation;
  • infringe intellectual-property, privacy, publicity, confidentiality, or other rights;
  • transmit malware, destructive code, spam, or unlawful or deceptive communications;
  • harass, exploit, endanger, or discriminate against any person;
  • collect, disclose, or process information without required authority or consent;
  • gain or attempt to gain unauthorized access to an account, system, network, or data;
  • bypass security, access, usage, or technical restrictions;
  • copy, scrape, reverse engineer, decompile, or attempt to extract source code except where a restriction is prohibited by law;
  • interfere with the operation, integrity, or security of the Services;
  • use AI output as the sole basis for a legally significant, medical, financial, employment, educational, housing, insurance, or similarly high-impact decision without appropriate qualified human review;
  • configure Effect AI to impersonate a person unlawfully, conceal legally required disclosures, or make false or misleading claims; or
  • use the Services to develop or operate a competing product through unauthorized access to our software, workflows, or proprietary materials.

We may investigate suspected misuse and may restrict or suspend access when reasonably necessary to protect users, the public, the Company, or the Services.

14. Customer Content and Permissions

“Customer Content” means information, text, images, documents, instructions, business materials, knowledge-base content, and other material that you submit or authorize us to process.

As between you and us, you retain ownership of your Customer Content. You grant us a limited, worldwide, non-exclusive license to host, copy, transmit, format, display, and otherwise process Customer Content only as reasonably necessary to:

  • provide, configure, secure, maintain, and support the Services;
  • prevent fraud, abuse, or security incidents;
  • comply with law and enforce these Terms; and
  • perform other processing described in our Privacy Policy or separately authorized by you.

You are responsible for the legality, accuracy, quality, and integrity of Customer Content. You must not provide Customer Content that you do not have the right to use or authorize us to process.

15. AI Outputs and Human Review

AI-generated material is produced probabilistically and may be incomplete, outdated, inaccurate, offensive, or unsuitable for a particular purpose. Similar or identical output may be generated for different users.

You are responsible for reviewing AI outputs and for deciding whether and how to use them. Effect AI is not a substitute for qualified legal, medical, mental-health, tax, accounting, financial, or other professional advice. Do not rely on AI output for an emergency or as the sole basis for a high-impact decision.

You are responsible for maintaining reasonable human oversight, escalation, and correction procedures for customer-facing AI implementations.

16. Health Information and Regulated Data

Unless we have entered into an applicable written agreement expressly authorizing the processing, you must not submit protected health information, highly sensitive financial credentials, government identification numbers, or other specially regulated information through Effect AI.

Effect AI is not provided as a HIPAA-compliant service by default. A healthcare-related implementation may process protected health information only if we have expressly agreed in writing to the relevant configuration and, where legally required, entered into a Business Associate Agreement before that information is processed.

You are responsible for determining the legal and regulatory requirements that apply to your organization and use case.

17. Third-Party Services and Integrations

The Services may link to, rely on, or integrate with third-party websites, hosting providers, payment processors, marketplaces, messaging services, analytics services, scheduling systems, or other tools. Third-party services are governed by their own terms and privacy practices.

We are not responsible for a third party’s acts, omissions, availability, security, changes, or termination of service. We may modify or discontinue an integration if the third-party service changes or if continued integration creates a legal, security, or operational risk.

18. Intellectual Property

The Services—including software, workflows, designs, interfaces, documentation, trademarks, logos, service names, and Company-created content—are owned by or licensed to The Cause and Effect App LLC and are protected by applicable intellectual-property laws.

Subject to these Terms, we grant you a limited, revocable, non-exclusive, non-transferable right to access and use the Services for their intended purpose during the applicable service period. No ownership interest is transferred to you.

You may not use “The Cause and Effect App,” “Cause & Effect,” “Effect AI,” our logos, or other Company branding without prior written permission, except for truthful identification of the Services as permitted by law.

19. Feedback

If you voluntarily provide suggestions, ideas, or feedback, you authorize us to use them without restriction or compensation, provided that we do not publicly identify you as the source without permission.

20. Privacy

Our collection and use of personal information are described in our Privacy Policy. You agree to review that policy before using the Services.

If you use the Services to collect or process personal information for your own business, school, or institution, you remain responsible for your own privacy notices, legal basis, consents, data-subject requests, and compliance obligations.

21. Electronic Communications

You consent to receive transactional electronic communications relating to your account, purchases, subscription, renewals, security, support requests, and material service or policy changes. You are responsible for keeping your email address current.

Transactional messages are not marketing messages. Where required, marketing communications will include a method to unsubscribe, but unsubscribing from marketing will not prevent necessary transactional or service messages.

22. Suspension and Termination

You may stop using free Services at any time and may cancel paid Services as described above.

We may suspend or terminate access if:

  • you materially or repeatedly violate these Terms;
  • payment is overdue or cannot be processed;
  • your use creates a security, legal, reputational, or operational risk;
  • suspension is reasonably necessary to prevent harm or unauthorized access; or
  • we are required to do so by law or by a third-party platform on which a Service depends.

Where reasonably practicable, we will provide notice and an opportunity to correct a remediable issue. We may act immediately when necessary to address fraud, unlawful conduct, security threats, harm, or legal requirements.

Upon termination, your right to use the affected Services ends. Provisions that by their nature should survive—including payment obligations, ownership, disclaimers, limitations of liability, indemnification, dispute terms, and miscellaneous provisions—will survive.

23. Service Availability and Changes

We may maintain, update, modify, or discontinue features. We do not guarantee that every feature will always be available on every device, platform, browser, or location.

Unless a signed agreement includes a specific service-level commitment, the Services do not include a guaranteed uptime or response time. We are not responsible for interruptions caused by maintenance, internet or hosting failures, third-party providers, user systems, force-majeure events, or circumstances outside our reasonable control.

24. Disclaimer of Warranties

To the maximum extent permitted by law, the Services are provided “as is” and “as available.” The Company disclaims all express, implied, and statutory warranties, including warranties of merchantability, fitness for a particular purpose, title, non-infringement, accuracy, availability, security, and uninterrupted operation.

We do not warrant that the Services will be error-free, that AI outputs will be accurate or suitable, that defects will always be corrected, or that use of the Services will produce a particular personal, educational, operational, or commercial result.

Some jurisdictions do not allow certain warranty exclusions. In that case, the exclusions apply only to the maximum extent permitted by law, and these Terms do not limit non-waivable rights.

25. Limitation of Liability

To the maximum extent permitted by law, The Cause and Effect App LLC and its owners, officers, employees, contractors, affiliates, licensors, and service providers will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for loss of profits, revenue, data, goodwill, opportunities, or business interruption, arising from or related to the Services or these Terms.

To the maximum extent permitted by law, the total aggregate liability of The Cause and Effect App LLC for all claims arising from or related to the Services or these Terms will not exceed the greater of:

  1. the amount you paid directly to The Cause and Effect App LLC for the affected Service during the 12 months before the event giving rise to the claim; or
  2. $100 USD.

These limitations apply regardless of the legal theory and even if a remedy fails of its essential purpose. They do not apply to liability that cannot legally be excluded or limited.

26. Indemnification

To the maximum extent permitted by law, if you use the Services for a business, school, institution, or other organization, you agree to defend, indemnify, and hold harmless The Cause and Effect App LLC and its owners, officers, employees, contractors, and affiliates from third-party claims, damages, judgments, liabilities, costs, and reasonable legal fees arising from:

  • your Customer Content;
  • your products, services, representations, instructions, or business practices;
  • your violation of these Terms or applicable law;
  • your infringement or violation of another person’s rights; or
  • your unauthorized or improper use of the Services.

We will provide reasonable notice of an indemnified claim and may control its defense and settlement. You may not settle a claim in a manner that admits fault by or imposes obligations on us without our written consent.

27. Governing Law and Dispute Resolution

These Terms are governed by the laws of the State of New York, without regard to conflict-of-law principles.

Before filing a formal claim, you and the Company agree to make a good-faith attempt to resolve the dispute informally. A written notice of dispute must describe the issue and requested resolution and be sent to support@causeandeffectapp.com. The receiving party will have 30 days to attempt resolution.

If the dispute is not resolved, the parties consent to exclusive jurisdiction and venue in the state or federal courts located in New York County, New York, except that either party may bring an eligible matter in small-claims court.

Nothing in this section prevents either party from seeking urgent injunctive or equitable relief for unauthorized access, security threats, or infringement or misuse of intellectual property.

28. Changes to These Terms

We may update these Terms to reflect changes in the Services, law, security requirements, or business practices. The “Last Updated” date identifies the latest revision.

If a change materially affects your rights or an existing paid subscription, we will provide notice as required by applicable law. When applicable law requires affirmative consent for a recurring-billing change, we will obtain that consent before applying the change.

Your continued use of the Services after revised Terms become effective constitutes acceptance of the revised Terms, except where applicable law requires another form of consent.

29. Miscellaneous

These Terms, the Privacy Policy, the applicable checkout disclosures, and any signed order or written agreement constitute the entire agreement concerning the Services. A signed order or written agreement controls over these Terms only where it expressly states a conflicting term.

You may not assign these Terms without our prior written consent. We may assign these Terms as part of a merger, acquisition, financing, corporate reorganization, sale of assets, or transfer of the applicable business or Service.

If a provision is found unenforceable, it will be enforced to the maximum extent permitted and the remaining provisions will remain effective. Our failure to enforce a provision is not a waiver. Section headings are for convenience and do not affect interpretation.

Neither party is liable for delay or failure caused by events beyond its reasonable control, except that this does not excuse payment obligations for Services already provided.

30. Contact Us

Questions, support requests, cancellation notices, billing concerns, and legal notices may be directed to:

The Cause and Effect App LLC
456 Broadway, Floor 5
New York, NY 10013-5800
United States

Telephone: +1 (315) 547-6297
Support: support@causeandeffectapp.com
General inquiries: info@causeandeffectapp.com
Website: https://causeandeffectapp.com/

The Cause and Effect App LLC
456 Broadway, Floor 5, New York, NY 10013-5800, United States
+1 (315) 547-6297 · support@causeandeffectapp.com · info@causeandeffectapp.com

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